Job Description – Campaign Manager, Programmatic Advertising
Experience: 2–3 Years
Role: Campaign Manager – Programmatic Advertising
Employment Type: Full-time
Role Overview
We are looking for a detail-oriented and performance-driven Campaign Manager with 2–3 years of hands-on experience in programmatic advertising. The ideal candidate should have practical experience working on DSP platforms such as Google Display & Video 360 (DV360) and The Trade Desk (TTD), with a strong understanding of end-to-end campaign execution, monitoring, optimization, and reporting.
The candidate will be responsible for managing programmatic campaigns from setup to completion, ensuring smooth delivery, meeting campaign objectives, and providing accurate and timely performance reports.
Key Responsibilities
- Execute and manage end-to-end programmatic advertising campaigns across DSP platforms such as DV360 and The Trade Desk (TTD).
- Handle campaign setup, including campaign creation, targeting, audience selection, budget allocation, pacing, and creative implementation.
- Monitor campaign performance regularly to ensure delivery against planned budgets, impressions, clicks, and other KPIs.
- Perform daily campaign monitoring and optimizations to improve campaign performance and achieve delivery goals.
- Identify delivery issues, troubleshoot discrepancies, and take corrective actions to ensure campaigns run smoothly.
- Track campaign pacing, identify underdelivery or overdelivery risks, and proactively implement optimization strategies.
- Prepare and maintain daily, weekly, and monthly campaign performance reports.
- Analyze campaign data and provide actionable insights and recommendations based on performance trends.
- Ensure accuracy and consistency in campaign reporting, with a strong focus on data validation and quality checks.
- Coordinate with internal teams, clients, and other stakeholders to ensure timely campaign execution and delivery.
- Maintain campaign documentation, trackers, and performance reports.
- Ensure all campaign activities adhere to campaign specifications, timelines, and quality standards.
Required Skills & Qualifications
- 2–3 years of hands-on experience in programmatic advertising and campaign management.
- Practical experience working on DSP platforms such as:
- Google Display & Video 360 (DV360)
- The Trade Desk (TTD)
- Strong understanding of programmatic advertising concepts, campaign workflows, targeting, bidding, and optimization.
- Experience in end-to-end campaign management, from setup and launch to monitoring and reporting.
- Proficiency in campaign performance analysis and reporting.
- Good working knowledge of Excel/Google Sheets, including data analysis and reporting.
- Strong analytical and problem-solving skills.
- Excellent attention to detail and ability to identify and resolve campaign delivery issues.
- Good written and verbal communication skills.
- Ability to manage multiple campaigns simultaneously and work within deadlines.
Good to Have
- Exposure to other DSPs such as Amazon DSP, Yahoo DSP, or StackAdapt.
- Familiarity with ad servers such as Campaign Manager 360 (CM360).
- Understanding of programmatic KPIs such as CPM, CPC, CTR, CPA, ROAS, and viewability.
- Experience with Looker Studio or other reporting and visualization tools.
- Familiarity with third-party verification platforms such as IAS and DoubleVerify.
What We Are Looking For
A proactive and accountable individual who can independently manage assigned campaigns, maintain reporting accuracy, identify performance or delivery concerns, and take ownership of campaign execution from start to finish.
