• Plan, execute, and optimize paid campaigns on Meta Platforms (Facebook & Instagram) across full funnel objectives.
  • Manage and scale campaigns across Google Ads networks including Search, Display, YouTube, and Performance Max.
  • Perform advanced campaign optimizations focused on CPA, ROAS, CTR, conversion rate, and revenue growth.
  • Set up and manage conversion tracking, event tracking, enhanced conversions, and pixel implementation via Google Tag Manager.
  • Troubleshoot tracking discrepancies across ad platforms and analytics tools.
  • Implement GA4 event tracking and validate tags using debugging tools.
  • Analyze platform vs analytics data discrepancies and provide clear performance insights.
  • Create automated performance dashboards in Looker Studio integrating Meta, Google Ads, and GA4 data sources.
  • Generate daily, weekly, and monthly performance reports with actionable recommendations.
  • Monitor campaign pacing, budget allocation, and forecast performance trends.
  • Collaborate with creative and marketing teams to align campaign strategy with business objectives.
  • Stay updated with platform algorithm changes, beta features, and performance marketing best practices.
  • Flexible with Australia timings.

Required Skills

Client Satisfaction paid campaigns Certification social media